Sutherland Digital

Know Your (Digital) Customer

Leave a comment

One of the fundamentals of marketing is knowing your target market, and effective market segmentation.  This is no less true online, yet time and again people just chuck websites up and hope that people, any people find it.

If your traditional marketing effort is well-formed then the easier the move to online will be.  Some of the questions to ask, and answer, are:

1. Which of your market segments are likely to use the online channel?  All of them or only some? Which ones?

2. If there is a specific demographic more inclined to communicate with you online, is your website language, style and content optimised for that? Do they want products grouped by function, end-use, colour or something else?

3. Do you even need a website to reach your market? Will a mobile app or Facebook page be more appropriate?

Targeting the correct market segment has never been more important.

Author: alisonsuth

a prickly Scottish native

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s